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2007 BMW 750Li
by Jim Prueter - 05/07

World Class before – Even better now

(This review represents model years 2006 and 2007)

When BMW completely redesigned the 7 Series back in 2002, most automotive writers were quick to criticize its looks, especially the unconventional rear end and its iDrive system by Microsoft.

Amid harsh criticism, BMW stuck to its guns, claiming it would take time for its foes to adjust their thinking and come around to the BMW way. Like it or not, it’s become the best-selling 7 Series of all time and other manufacturers — including Lexus, Acura and others — have taken liberties by borrowing design elements of the controversial rear styling so frequently panned by critics.

For the 2006 model year, BMW chose to freshen up its flagship 7 Series rather than undertake a sweeping redesign. I still don’t love its looks but no one can argue its appeal from behind the wheel. For 2007, the 7 Series remains visually unchanged.

While the funky rear end remains, BMW has chosen to tone down the trunk lid, and add new taillights and a strip of chrome across the back. The rear bumper is noticeably trimmer, rocker panels are reshaped and there’s a wider, spoiler-like edge across the trunk lid.

Up front, the trademark kidney-shaped grille is larger, headlamps are reshaped and turn signals are clear, replacing the weird looking “eyebrows” on the previous generation. The front bumper and spoiler have been reworked but not as extensively as the rear of the vehicle. Chrome trim has been added to the bumpers.

Overall the changes aren’t dramatic but seem to make the 7 Series more elegant and less “in your face” than the previous model.

For 2007 two wheelbases are available along with a choice of V-8 and V-12 engines. A 4.8-liter V-8 360 horsepower engine mated to a six-speed incredibly smooth automatic transmission powers the 750i ($76,575).

My tester, the 750Li ($79,675) has a 123.2-inch wheelbase that’s nearly six inches longer than the 750i with the extra length showing up in increased rear seat legroom.

The 760Li ($123,375) is powered by a 6.0-liter V-12 that generates 438 horsepower and 444 pound-feet of torque.

Inside, the library-quiet luxurious cabin gets warmer looking oiled-walnut wood trim, replacing the previous model’s black cherry. Polished elm is also available. Climate control knobs get chrome trim. Abundant use of rich leather, ample wood appointments and luxurious lighting touches make the interior feel more like an executive boardroom than a luxury cruiser.

Seats are supportive, comfortable and adjust in 20 directions. Rear seats are roomy and comfortable, and L models feature limo-like legroom with floor-mounted footrests.

What does remain is the much-maligned BMW iDrive. Engineers attempted to simplify the system with a new color-coded menu. I’d love to say it worked, but it didn’t.

A large aluminum knob on the center console operates all of the vehicles functions including audio, communication, navigation, climate control and other systems. Think computer mouse. While operating the knob, corresponding menus and information are presented on a display screen on the middle dash hood.

We’re told 7 Series owners master the learning curve and aren’t put off by the complications. I’ve driven several 7 Series and still find it frustrating, overly complicated and completely unnecessary. I don’t understand why BMW won’t back off iDrive in favor of much simpler touch-screen technology.

The 7 Series is one of the best driving vehicles I’ve ever tested. It’s refined, athletic and provides a perfect blend of performance, ride comfort and handling acuity. For the money, the only that compare  are the Audi A8 and Mercedes S550 sedans.

Standard safety features include front and side airbags, front occupant knee-protection airbags, BMW’s Head Protection System, a full-length curtain on both sides of the cabin, electronic stability control, traction control, and anti-lock brake system. The 7 Series has not been crash tested.

The 7 Series comes with a steep window sticker and there are equally impressive vehicles like the Lexus LS 460, Audi A8, and Mercedes-Benz S550. The 7 Series is one of the finest luxury sedans in the world, with impeccable fit and finish, extraordinary driving and handling, and silky smooth power and performance. All materials are rich and of the highest quality. We think the excessive technology necessary to operate and enjoy the 7 Series is frustrating at best and a driving distraction at worst.

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List price:: $76,575 to $123,375
As tested : $92,340
MPG - 17 city 25hwy

Likes:
• World class
• Beautiful interior
• Incredible driving characteristics
Dislikes:

• Complicated iDrive system
• Orange dash lights
• Love it or hate it styling

Jim’s Rating: 9 out of 10
Website: 
www.bmwusa.com


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